Local SEO · micro-markets · French-speaking Switzerland
Ahrefs and Semrush are blind to micro-markets: a village, a neighbourhood in a large city, a narrow specialism. Sezam reads the invisible signals (Search Console, Google Suggest, field questions) and turns them into content briefs ready to send.
A method proven in the field, automated end to end
What Sezam sees
What people actually type, locally, today: explored term by term, letter by letter, question by question.
Every query where the client already shows up, even at position 45 with 3 impressions.
The questions asked on the client's phone become SEO queries. Your unfair advantage.
When an advertiser pays 24 CHF per click on a local query, it's worth a page.
Every query scored 0-100: 30 high-intent local searches are worth more than 14'000 generic ones.
Structure, tags, questions to address: all in a PDF under your brand. The deliverable that sells your work.
The opportunity score
Every query discovered is scored from 0 to 100 by cross-referencing three realities.
Search Console and real Google suggestions: the demand observed in your area, not a national estimate.
The price advertisers pay for that click: a high CPC signals strong commercial intent.
Your current position in Google: page-2 queries are the low-hanging fruit to pick first.
Example: heating installer, Vevey (VD)
The same mechanics in a large city. “paediatric osteopath lausanne”, “emergency locksmith sunday geneva”: Ahrefs shows “volume: 0” there too. What matters isn't the population, it's how specific the demand is.
How it works
Search Console in two clicks (or CSV import), a field form sent to the end client, seeds suggested by the AI from the site.
Suggest crawl in the background, intent analysis, opportunity scores. You follow the progress live.
Check 3-5 high-scoring queries, the AI produces the complete brief: structure, questions to address, ethics. PDF under your brand.
After the brief
Writing the page, putting it live, proving it to the client: Sezam stays with you to the end, and everything that follows is included in every plan.
Topics are ordered by quick win and spread across six months, with seasonal ones pinned to the right moment. You no longer hand over a keyword list, you hand over a calendar.
One page to hand to whoever puts the site live: one block per field, each with its own copy button. Title, meta, structure, structured data, internal links. They copy, they paste, nothing comes back to you.
A read-only link, under your brand, where your client sees their questions, their published pages and the results. They see the work for themselves: you no longer have to justify it.
Sezam snapshots rankings every month and tracks the real performance of published pages in Search Console. The PDF report goes out under your brand.
Ready to see the invisible?
Get started today: we guide you through your first mapping. You judge on a real project.